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TOKYO, June 2 (Xinhua) -- For those who work in Japan, especially in the government agencies, it is the time to be liberalized from their dark suits as the government here kicked off its "Super Cool Biz" campaign Monday in a bid to encourage employees to dress more casually and be more energy-conscious particularly in the workplace.


The campaign, which will run through September, was originally started 10 years ago by the Environment Ministry, with an aim to conserve energy by moderating excessive electricity use, with the main culprit being the use of air conditioners in offices peak summer months Nike Air Span II UK , when the mercury can rise well into the 30's.


To the outside world the stereotype of the hoards of Japanese salary man commuting to work on overcrowded trains and all being indistinguishable from each other, with their uniform-esque black suits, white shirts, nondescript ties, black leather shoes and briefcases has become pervasive.


But the ministry's Super Cool Biz campaign has added a bit more color and variety to such a monotonous scene and has been well-received by workers here.


It has made lightweight suits and pants, short sleeved and Polo shirts, and, in some instances Nike Vandal 2K UK , Hawaiian aloha shirts and lightweight sporty work shoes, standard business attire for men, and summer dresses for ladies, should employees so choose.


"My round-trip commute takes just under three hours," Tetsuya Matsufuji told Xinhua Monday. "Even in late winter and spring it' s getting hotter and more humid, especially towards rainy season, but I have to wear a full suit as it is office policy and if I take my jacket off on the train it gets creased, so I just endure the heat Nike Flex 2018 RN UK ," the 38-year old systems engineer said.


"But in summer, with the reduced air-conditioning on the trains since the Fukushima disaster, it's a nightmare, so the Super Cool Biz campaign makes perfect sense, not just for the workplace but for the majority of us who commute from outside or from the suburbs of Tokyo to work."


Matsufuji is wearing a simple white short sleeve shirt, with a thin pin stripe, has his top button undone