How To Stop Your Customers From Walking Out The Backdoor Marketing Articles | May 18 Matt Paradis Shirt , 2005 The answer is hidden within your Web logs. Without knowing a single piece of information about your Website, I am willing to bet one of your most accessed documents is the same as mine. This documen...
The answer is hidden within your Web logs.
Without knowing a single piece of information about your Website, I am willing to bet one of your most accessed documents is the same as mine.
This document would be your 404 error page.
When a visitor is unable to access a page on your site, they are taken to the dreaded "404 Error" page.
I know you have come across this page in your Web travels, we all have:
"404 Error File Not Found
The requested URL was not found on this server"
Are you one of those Webmasters who has this hideous error page on your Website?
This mistake is not only costing you money, but it looks very unprofessional as well.
Whenever I come across one of these error messages Derek Wolfe Shirt , I just assume the site owner is most likely an amateur. This is probably an unfair judgment on my part, but not totally without merit.
You see, once I show you how easy it is to create your own error page, you may soon be jumping to the same conclusion when you come across one of these error pages.
I always say there are only three sure things in this world:
Death, taxes, and 404 error pages.
You can never truly stop all of your visitors from seeing the 404 error message. Visitors may type the address to one of your pages incorrectly Chris Harris Jr Shirt , you might have removed a page that is still listed in the search engines, etc.
Just accept the fact that you can never totally prevent your visitors from seeing these messages.
However, you can control what your visitor sees when this message is displayed.
You can easily customize your error page to generate more affiliate sales, direct users to a new page, or anything else that your heart desires.
You can even go as far as blending your error page with the layout of your Website. You can make this page look anyway you want it to.
Here is an example of my custom error page:
http:wwweeclassifiedlinkscustom404
As a general rule, you should always provide a link back to your main page.
With this rule in mind Emmanuel Sanders Shirt , you can learn how to create your own custom 404 page by following the instructions in this article:
Get Visitors Returning To Your Site Again & Again ECommerce Articles | October 14, 2006 One of the driving forces of entrepreneurs is the insatiable need for traffic. Do you stay awake at night wondering how you can get more traffic to your website? Most online business owners do!
Who can blame you? After all, the "great and mighty" Google can make a simple statement and suddenly millions of web sites are redesigned in a flurry of activity to comply! Consider, for example, how many times you've run your web content through a keyword analyzer! Or how often you've wondered exactly what an "authoritative" site is.
One SEO strategy that many people know to be a valuable is the call for fresh content. And although we can be critical of Google's all-powerful hand making sweeping decisions about web sites Demaryius Thomas Shirt , we can understand why they would rate fresh sites higher than stale sites.
So how do you get a fresh site? What ideas can you use to revive, recycle, reuse, and reinvigorate the material you have to have it appear as "fresh"? After all, if you're like some small business owners, there are only so many times you can write the same thing over and over! And every entrepreneur will tell you that there simply aren't enough hours in the day to create fresh content.
Enter RSS feeds. Now Royce Freeman Shirt , I'm not going to get technical here. I'm here to help you grow your business, not to educate you on the in's-and-out's of computer jargon. So here's the "thumbnail" version of RSS feeds:
RSS feeds are something you offer to people as a subscription. It's just a file that people can subscribe to. Now, no one actually cares about the RSS file itself, but they're interested in what's attached to it: your audio, digital, or text file. Every time you create a new one Bradley Chubb Shirt , it gets sent to them automatically, like a free, online magazine subscription. Although it's changing, RSS feeds require an aggregator (which is a piece of software that checks the RSS feed every time you're online and fetches the updated file if there is one).
(Note to all the techies out there: yes, there is more to it than that, but that's good enough to get my point across!)So how can RSS help you? I think RSS feeds can help you in 2 ways.
First Von Miller Shirt , by offering an RSS feed, you can get subscribers to get updated information from you on a regular basis... every time you create it.
"But Diane," you say to me, "this doesn't solve my problem of trying to create fresh content on a regular basis.
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