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Remember the most popular kids in High School? Everyone wanted to be around them Tony Pollard Cowboys Jersey , date them or be friends with them. Being seen with the "in crowd" you look good. Popularity has its advantages. Turn the clock forward a few years and throw in the Internet, and even though you might be long past your school days, being popular still has its perks.


What I'm referring to is called "Link Popularity Connor McGovern Cowboys Jersey ," and if you don't have the faintest clue what I'm talking about, strap on your seatbelt -- we're going for a ride.


Link popularity is very important to your website and can give you an "edge" when it comes to ranking with the search engines. Oh, I see I have your attention now. Your site's link popularity is based on how many other "quality" related sites link to yours. It's based on incoming and outgoing links so don't overlook the fact of setting up your own "links page" to reciprocate a link to all of the websites who have agreed to link to yours.


The reason why search engines give sites with more links a higher rating is based on the logic that if other sites are linking to a site Trysten Hill Cowboys Jersey , it must contain valuable content. Thus you'll score a few extra points for being so popular and end up ranking higher.


What kind of sites should you link to, and how do you find them? Good questions. Most site owners' biggest fear is linking to their competitors. Not a great idea. Instead of looking at it that way, what you want to do is find "complementary" sites that will enrich your website while making it more of an informative resource. For example Taco Charlton Cowboys Jersey , say you have a landscaping nursery site. You could link to sites that explain how to grow better flowers or shrubs, how to treat soil, tips and tricks of landscaping design Michael Gallup Cowboys Jersey , etc. All of these sites will enrich yours by providing more information on a subject your website guests are already interested in..


So how do you find link partners? The easiest place to start is with the search engines, by typing in keywords that relate to your site's theme and searching for complementary websites. You might want to check a site's page rank with Google before deciding if it will make a good linking partner. The experts say you should look for sites with a page rank of at least 2 or higher. Page rank can be checked with the Google toolbar.


Once you find some suitable partners, you'll want to email each site owner asking if they would be interested in swapping links with you. They may receive many such inquiries so you'll want to make yours stand out from the crowd by complimenting them on their site and telling them the benefit of linking to your site.


I'd strongly suggest you stay away from banner and button linking and use text links Leighton Vander Esch Cowboys Jersey , for a few reasons. The biggest is if you can write a fun, interesting site description for yourself and use your key phrase in that description, it will also rank higher with the search engines. Remember this when sitting down to write up your link text for the exchange. Smart website owners know this and use it to their advantage.